With the dominance of the internet touching our lives in different ways, radio has also made the ‘crossover’. And by the word ‘crossover’, what one means is that it has transformed into a new avatar by making its presence felt on the internet in the form of internet radio.
To most people who are power internet users, they are pretty familiar with websites and various multimedia sites that have cropped ever since the phrase Web 2.0 came into being. Since almost every multimedia application is embedded, one can make use of entertainment software that does not require downloading and installing.
And with its new avatar, as radio streaming over the internet, one can listen to gospel music, rock, pop, talk shows and so on and so forth just at the click of a few buttons. Not only are these radio stations available 24 hours a day and 7 days a week but they also cover almost every genre that is popular followed by fans everywhere.
With a normal radio station, they can only have a few listeners but with the broad reach of the internet, they can reach out to millions of listeners who will be more than willing to tune into their shows to listen to the kind of music that they are not able to hear at their locations.
What’s for sure is that the internet radio is here to stay regardless of whether radio continues to survive or not!